WAROM Explosion-proof Accelerates Global Expansion and Deepens Local Services in the Middle East Market
2025-07-22
WAROM Explosion-proof Accelerates Global Expansion and Deepens Local Services in the Middle East Market
Warom Technology has launched a new round of overseas expansion. Using the three overseas companies WAROM MENA, WAROM ARABIA, and IWA as platforms, it has established an "Overseas Production Department" to strengthen the local production capabilities in the Middle East. The company will send 5 to 8 service engineers with skills in mechanical processing, electrical maintenance, and production manufacturing. After a three-month training at the Shanghai headquarters, they will be dispatched to WAROM MENA in December and will also be deployed to the other two bases to enhance production, assembly, quality control, and operation and maintenance capabilities. This move aims to improve the delivery of overseas orders and service quality, and accelerate the deep implementation of the global strategy.
As the first leading enterprise in China's explosion-proof industry to venture abroad, Warom Technology, through 20 years of unremitting efforts, has become an indispensable core force in the international explosion-proof market. In recent years, it has further utilized the dual drive of industry and capital to continuously implement the market strategy of "global layout and regional deepening", and has been fully committed to deeply exploring the vast overseas market.
The Middle East region, due to its abundant oil resources, has become the backbone of global energy. The increasing demand for energy industry upgrading in this region has made it one of the key overseas markets that the company is focusing on expanding. The establishment of the overseas production department and the dispatch of talents this time are precisely aimed at meeting the high requirements of Middle East users for the response speed and technical professionalism of local services. They aim to build a closed-loop service system of "precise pre-sales connection - efficient mid-sales delivery - immediate post-sales response".
According to Mr. Shen Chenjun, the deputy general manager in charge of foreign trade of the company, the service engineers dispatched to the Middle East all have rich experience in manufacturing explosion-proof products, quality management and on-site services. They will also receive specialized training on technical specifications, cultural customs and other aspects in the Middle East region, so as to better integrate and respond to the needs of local users. We not only want to bring high-quality products to the Middle East, but also want to provide tailor-made services to the users on-site.
Mr. Shen stated: The service engineers will collaborate and work together with the production team of the local subsidiary. With the aim of "order delivery", starting from "on-site guidance", they will comprehensively establish the local production organization model of the subsidiary, establish user project production archives, and implement the service standards of "4-hour response - 8-hour solution provision - 24-hour arrival at the user's site", thus completely solving the "last mile" problem of cross-border services.
In fact, with the full support of the company, WAROM MENA, WAROM ARABIA and IWA have already recruited over 40 overseas production staff. The product production and storage capabilities have begun to show results. They have also established a research, education and industry collaboration alliance with local certification institutions and engineers' associations, gradually building a localized ecosystem covering market expansion, production manufacturing and after-sales service. This deployment of the service engineer team will form a "supply + technology + service" triangular support with the existing layout, further enhancing market competitiveness.
Warom is accelerating its global expansion strategy. It has piloted the establishment of an "overseas production department" in the Middle East to enhance local production. Previously, the company has set up multiple overseas operation centers in Europe, Africa, Southeast Asia and other regions, forming a "multi-regional linkage" global market structure. In the next five years, the company will increase overseas talent cultivation, aiming for a local service team in the core markets to reach over 90%, and rely on big data to build a global service cloud platform to achieve cross-regional technical resource sharing and continuously enhance international competitiveness.
Under the background of the global reconfiguration of industrial division, Warom's global strategic layout for explosion-proof products has shifted from "product export" to "value output". The localized deployment of "production + technology + service" is not only Warom's commitment to serving overseas users, but also its global practice of "promoting the market through service and stabilizing the foundation with talents". In the future, Warom will continue to optimize the allocation of overseas strategic resources. While strengthening technological innovation, it will continuously upgrade the global service system and deeply cultivate the international market with a more market-oriented attitude, providing global users with more efficient and intelligent explosion-proof safety solutions!
Read More
